Last updated: July 1, 2026
1. Agreement to Terms
These Terms of Service ("Terms") form a binding agreement between MessageCrafts, Inc. and the business or individual ("Customer", "you") accessing our website or using our cloud communications platform ("Services"). By creating an account or using the Services, you agree to these Terms.
2. The Services
MessageCrafts provides programmable communication services, including SMS, WhatsApp Business, RCS, Voice, and verification APIs. We may update the Services from time to time, and will not materially reduce core functionality during a paid subscription term.
3. Accounts and Eligibility
- You must provide accurate registration information and keep it current.
- You are responsible for safeguarding API keys and account credentials.
- The Services are intended for business use by users aged 18 or older.
- You are responsible for all activity under your account.
4. Customer Obligations
- Obtain all legally required consents from message recipients before sending communications.
- Comply with applicable laws, carrier requirements, and our Acceptable Use Policy.
- Honor opt-out requests promptly across all channels.
- Not use the Services to send unlawful, deceptive, or harmful content.
5. Fees and Payment
Usage-based fees are calculated according to the rates in your plan or order form and billed monthly in arrears unless otherwise agreed. Undisputed invoices are payable within 30 days. We may suspend Services for accounts with overdue balances after reasonable notice.
6. Service Levels
We target the API availability stated in your plan. Service credits for missed SLAs, where applicable, are described in your order form and are your exclusive remedy for availability shortfalls.
7. Intellectual Property
MessageCrafts retains all rights in the Services, documentation, and platform software. You retain all rights in your data and content. You grant us a limited license to process your content solely to provide the Services.
8. Confidentiality and Data Protection
Each party will protect the other's confidential information with reasonable care. Processing of personal data is governed by our Privacy Policy and, where applicable, our Data Processing Agreement.
9. Termination
Either party may terminate for material breach not cured within 30 days of notice. You may close your account at any time; fees accrued before termination remain payable. Upon termination we will delete customer data in accordance with our retention schedules.
10. Disclaimers and Limitation of Liability
Except as expressly stated, the Services are provided "as is". To the maximum extent permitted by law, neither party will be liable for indirect, incidental, or consequential damages, and each party's aggregate liability is capped at the fees paid or payable in the twelve months preceding the claim, except for breaches of confidentiality, IP infringement, or payment obligations.
11. General
These Terms are governed by the laws of the State of California, excluding conflict-of-law rules. We may update these Terms with at least 30 days' notice for material changes; continued use after the effective date constitutes acceptance. Questions? Contact legal@messagecrafts.com.